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主要功能在瞬息万变的市场环境中，企业要立于不败之地，必须依托现代化的管理思想和手段，对企业内外部资源进行有效整合，其中客户资源管理尤为重要。但在很多人的眼里，客户资源管理被认为是进行客户资料采集的工具，殊不知在良好客户资源管理系统的辅助下，能让客户感受到“无微不至的关怀。”企业客户资源管理系统实现了企业客户资源管理的信息化，它记录着一个企业所有客户的相关信息，而且可以通过发送邮件与客户进行沟通、交流。-Main function in a rapidly changing market environment, enterprises must be invincible, to be based on modern management thinking and means-to-business resources in an effective internal and external integration, customer resource management which is particularly important. However, in the eyes of many people, customer resource management is considered to customer data collection tool, not knowing the good customer support resource management system, the customer can feel the " care in every possible way." Resource management system of enterprise customers to achieve the business customers of information resources management, and it records all of an enterprise customer' s relevant information, but also by sending e-mail to communicate with clients, exchange.
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